Definition:
Media monitoring is the process of tracking and analyzing news or mentions of an organization or individual across various forms of media.
Companies follow relevant topics for their brand across traditional medias like: newspapers, TV and radio broadcasts or digital medias like: online news outlets, blogs, and social media platforms.
Why is Media Monitoring important?
It provides critical insight into how an organization or individuals brand is perceived.
Knowing what people are saying about your organization allows you to quickly respond to coverage, manage public perception, and mitigate any potential damage to your reputation.
Tracking your mentions also allows you gage the success of your traditional media campaigns, measure the impact of your organic marketing efforts, and adjust strategies based on feedback from the public.
It’s core purpose is keep organizations informed, so they can be proactive in protecting and building their brand.
Monitoring Services
Using a monitoring service allows organizations to track their brand mentions across various media channels (newspaper, online, social and broadcast), respond quickly to crisis, track their brands success vs their competition, and get the data behind their coverage to make decisions. Services can offer real-time alerts, easy to share data/graphs and media reports to reduce you or your employees workload.
To find out more here.
