Why Can Online Media Monitoring Miss Local Content?

When online media monitoring outlets offer coverage to potential clients, often times they mention that they find and cover ‘every news source’. However, due to a myriad of reasons, there are many gaps in their definition of ‘every news source’, and a lot of crucial content gets dropped. Ideally, customers who need media monitoring services would love to receive content from all the sources in their region. So why does online media monitoring often miss local content?

Simply put, they do not offer comprehensive coverage because they do not have access to all of it.

As newspapers evolve and grow into the 21st century, more of their content is posted online in various forms. This is where online media monitoring firms pull the bulk of the content for their customers. Issues arise when the information isn’t available online. In some states, up to 80% of newspapers do not have any content online. This causes a large information gap to develop, one that the average customer would never be aware of. Among other things, this could lead to faulty metric and statistical data or boards of directors slashing the funding for initiatives on the premise that a need for monitoring does not exist.

Even with the advent of information technology and ubiquitous access to the internet, several newspaper publishers just do not have the staff, resources or ability to put their papers on a digital platform that media monitoring outlets can leverage effectively. As most of the media monitoring outlets view newsprint as antiquated, they do not offer the ability for customers to truly see content that is not readily available via online, and again an information gap forms and that content isn’t readily available to them.

That is where Newz Group has the upper hand over its competitors.

Strong relationships with media trade associations, newspapers and other online news outlets have been foundational to our success. With over 1,900 newspapers uploading editions each week, we have developed one of the most comprehensive regional archives for contemporary periodicals in the U.S. and it is growing every day. We help publishers make their publications available on the internet in an easy and seamless fashion, exactly as it appears in print. It is also compatible with tablets and smartphones so that it can be viewed anywhere at any time.

With Newz Group’s robust connections to press associations in the Midwest, we can offer comprehensive media monitoring coverage of the hyperlocal content that is consistently missed by larger outlets. Every day we receive loads of newsprint that we digitize and monitor in-house, offering up a stalwart, comprehensive, and affordable option to customers looking to find any of the coverage they are looking for. How can we help you find you?