Introduction:
If you’re looking to boost your brand’s social media presence, working with influencers can be a great way to achieve this. Influencers can help you reach a wider audience and build your brand’s credibility with their followers. However, finding the right influencers for your brand can be a challenge. Fortunately, media monitoring can help you identify influencers who are already talking about your brand or industry. In this blog post, we’ll discuss how to use media monitoring to identify influencers mentioning your brand or industry.
Set up your media monitoring account:
The first step in identifying influencers mentioning your brand or industry, is to set up media monitoring. Media monitoring involves using programs/tools to track mentions of your brand or industry across different media channels, such as social media, news outlets, and blogs. There are many media monitoring tools available, so choose the tool that suits your needs and budget.
Social media is a great place to find influencers who are already talking about your brand or industry. Use your media monitoring program to track mentions of your brand or industry keywords on social media platforms, such as Twitter, Instagram, and Facebook. Your keyword matches will identify the sources/individuals that are creating the most content around those words/topics. Look for posts that have a high engagement rate, such as likes, shares, and comments. These posts indicate that the influencer has a dedicated following that is interested in your brand or industry.
Identify influencers
Most media monitoring platforms will have the ability to identify publisher/influencers based on a number of filter functions. You should be able to identify which individuals are posting the most content matching your keywords, and rank those in the order of most matching mentions. Another way most media monitoring platforms have to filter influencers is by reach, which will identify that individuals/accounts that have the most followers.
Reach out to influencers
Once you’ve identified influencers who are already talking about your brand or industry, it’s time to reach out to them. Send a personalized message. Be sure to highlight the benefits of working with your brand, but emphasize how the relationship will be mutually beneficial. You found these influencers by matches to your keywords, so its safe to assume they have interest in your brand or industry, so this could be an opportunity for them to create new content with little associated cost. This could be as simple as providing those individuals with free products or services in exchange for honest feedback directly to your company or on their social media pages. Keep in mind that the more followers a influencer has the less likely they may be willing to take their time to provide feedback or a review for just a free product or service, so be ready for no replies or request for payments in addition to your products or service.
Collaborate with influencers
Once you’ve established a relationship with influencers, you can identify those you may want to collaborate more with. You can work with them to create sponsored content that promotes your brand. This could include sponsored posts, product reviews, or social media takeovers. Be sure to provide influencers with all the resources they need, such as high-quality images and product information. Don’t forget to track the results of your influencer collaborations using your media monitoring platform by updating your keywords that are associated with these projects. This will help you evaluate the success of your campaigns and make improvements for the future.
