Firstly, media monitoring can help companies and businesses find out what is being said about them and how their brand is being perceived in the media. Businesses can leverage this information, by controlling messaging and then getting in front of problems before they reach a critical state.

Media monitoring becomes especially critical in media channels where the average consumer can easily have an amplified voice on a platform. In 2022, social media and review sites are probably the first platforms that businesses think of when it comes to places where consumer chatter and opinion thrive. It is equally easy for a business to do a basic track of social media as it is for a consumer to get on Twitter and post whatever they feel like at that moment. Even though social media and review sites are easy enough for business owners to track on their own, it can easily eat away at time and sanity. Additionally, even in the golden age of social media, there are at least two traditional media channels that still where the average Joe can have a seat at the table. These two kinds of media are almost impossible to track without the assistance of media monitoring: and they are newspapers and broadcast radio.

No matter the size of the newspaper, there are two constants. First off, they will never have a big enough comic section, and more importantly, there will be an opinion section. Generally speaking, the opinion section will be one or two pages of a mix of contributing columnists, editorial cartoons, and letters to the editor. It is important to track every part of the newspaper, but the contents of the opinion section make it even more important for businesses to monitor. Even though this content is pre-screened by the editor,  the section gives the public a platform to express their opinions on news, business, or anything else. To track this content, one could read all of the physical papers in a state or region, which would be time consuming and expensive. With traditional print monitoring, businesses can rest easy knowing that any mentions of their brand or industry keywords will be delivered straight to their inbox.

Talk-radio is important for businesses to monitor due to similar reasons as traditional newspapers. Call-in segments are a part of almost every talk radio show in America. Sometimes the calls are gentle, or humorous takes on a day, other times they can go in a darker direction. Generally, broadcast monitoring works in real-time, allowing business to react to mentions as they come in and are listened to. 

Proof that opinion sections can feature any average Joe.

Source: The Sedalia Democrat

Businesses can also find new clients, accounts and revenue with newspaper monitoring. By tracking bids, RFPs, and leads, businesses of all types can acquire new clients and projects. With our media monitoring solutions, we also offer bids, leads, requests for qualifications and proposals in any form.

Bid and lead monitoring helps you stay on top of business prospects from a wide geographic area without having to put in the time-consuming work of combing through hundreds of pages of content. Contrary to popular belief, bids and RFPs are not just for contractors, construction, and the like.

There are bids and leads for all sorts of goods and services, including things like professional services, church pews, automobiles, and even ASL interpreters. Timeliness is key with this type of content, and using our monitoring service allows for an unprecedented ability for contractors to get information on a potential project, its costs and submit a bid before the deadline.

Media monitoring has limitless potential for a wide variety of businesses; it is not a service that is locked away for just the largest and biggest companies in the land. 

For over two decades, Newz Group has collaborated with many sizes of businesses from small to large in almost every industry to find them the content they need in a timely and efficient manner. We would love to help you find you as well – don’t hesitate to reach out to us today.

Celebrating its 26th year, Newz Group provides state press associations with publisher support and archiving services alongside the most comprehensive newspaper monitoring in the greater Midwest. Newz Group is the primary media monitoring source for over 1/3 of American newspapers. For more information visit: www.newzgroup.com

Jenn Langdon is the Business Development Director at Newz Group. She has also been a contributing writer to the Sedalia Democrat and The Kansas City Pitch and was recently named the 2nd Best Newspaper Columnist by Missouri Magazine. Jenn has been with Newz Group for almost three years.